Red, Romance, and Replication – Cross posted with thenewstatistics.com

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August 21, 2017

I (Bob) have a new replication paper out today, a collaboration with DU student Elle Lehmann (Lehmann & Calin-Jageman, 2017).  The OSF page for the paper with all the materials and data is here: https://osf.io/j3fyq/ (Calin-Jageman & Lehmann, 2015).

The paper replicates a set of previous findings showing that the color red dramatically increases romantic attraction for both women rating men (A. J. Elliot et al., 2010) and men rating women (A. Elliot & Niesta, 2008).  Elle and I conducted two replications: one in-person with a standard psychology participant pool, the other online with MTurk participants.  In each case we planned for an informative sample, used original materials, pre-registered our design and analysis plan, and used extensive exclusion criteria to ensure suitable participants (e.g. testing for color-blindness).  In both cases, we are sad to report that there was little-to-no effect of red on perceived attractiveness or desired sexual behavior.

Example of the types of stimuli used in red-romance studies (not the actual stimuli we used, though)

There were a few weaknesses: 1) for the in-person study we didn’t obtain nearly enough men to make a good test of the hypothesis, 2) for the online study we couldn’t control the exact parameters for the color red.  Still, we found no strong evidence that incidental red influences perceived attractiveness.

Beyond the (disappointing) replication results, there are some really interesting developments to this story:

References

Calin-Jageman, R., & Lehmann, G. (2015). Romantic Red – Registered Replications of effect of Red on Attractiveness (Elliot & Niesta, 2008; Elliot et al. 2010). Open Science Framework. https://doi.org/10.17605/osf.io/j3fyq [Source]

Elliot, A. J., Niesta Kayser, D., Greitemeyer, T., Lichtenfeld, S., Gramzow, R. H., Maier, M. A., & Liu, H. (2010). Red, rank, and romance in women viewing men. Journal of Experimental Psychology: General, 139(3), 399–417. https://doi.org/10.1037/a0019689

Elliot, A., & Niesta, D. (2008). Romantic red: red enhances men’s attraction to women. Journal of Personality and Social Psychology, 95(5), 1150–64. [PubMed]

Francis, G. (2013). Publication bias in “Red, rank, and romance in women viewing men,” by Elliot et al. (2010). Journal of Experimental Psychology. General, 142(1), 292–6. [PubMed]

Grahe, J. E., Reifman, A., Hermann, A. D., Walker, M., Oleson, K. C., Nario-Redmond, M., & Wiebe, R. P. (2012). Harnessing the Undiscovered Resource of Student Research Projects. Perspectives on Psychological Science, 7(6), 605–607. https://doi.org/10.1177/1745691612459057

Hesslinger, V. M., Goldbach, L., & Carbon, C.-C. (2015). Men in red: A reexamination of the red-attractiveness effect. Psychonomic Bulletin & Review, 22(4), 1142–1148. https://doi.org/10.3758/s13423-015-0866-8

Kirsch, F. (2015). Wahrgenommene Attraktivität und sexuelle Orientierung. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08405-9

Lehmann, G. K., & Calin-Jageman, R. J. (2017). Is Red Really Romantic? Social Psychology, 48(3), 174–183. https://doi.org/10.1027/1864-9335/a000296

Lynn, M., Giebelhausen, M., Garcia, S., Li, Y., & Patumanon, I. (2013). Clothing Color and Tipping. Journal of Hospitality & Tourism Research, 40(4), 516–524. https://doi.org/10.1177/1096348013504001

Peperkoorn, L. S., Roberts, S. C., & Pollet, T. V. (2016). Revisiting the Red Effect on Attractiveness and Sexual Receptivity. Evolutionary Psychology, 14(4), 147470491667384. https://doi.org/10.1177/1474704916673841

Seibt, T. (2015). Romantic Red Effect in the Attractiveness Perception. In Proceedings of The 3rd Human and Social Sciences at the Common Conference. Publishing Society. https://doi.org/10.18638/hassacc.2015.3.1.186